Our Great Big Ambition

We will create Wow-factor, blockbuster toys working with whoever, wherever. Many of our toys are invented in-house, but some on a mountain in Vermont or a University in Pittsburgh (those are not made up, promise). We will sell the highest number of 'Wow-factor' toys per square foot for our retailers. We will provide our retail partners with profitable products and ourselves with a great return on investment too. We will make sure our toys are value for our end consumers and that in some instances we will invest heavily in a hit toy to create a sustainable brand range with identifiable positioning. That's now our daily, weekly, monthly, yearly ambition and mission. To help us achieve this we work very closely with the world’s biggest and best retailers, tell the story of our Wow-factor toys through TV adverts, talking to the media, stories on in-store video screens and of course deploying our Demonstration Artists™ up and down this country and other countries that love our Stuff.